The calculator
What do missed calls and enquiries cost your business?
Set five sliders to how work comes in today and you see how many enquiries go unanswered and how much revenue goes with them, per month and per year. Then tick employees and watch your monthly revenue change. Each employee changes exactly one point between the enquiry and the job, so nothing gets counted twice. No email address, no contract.
Step 1
How work comes in today
The sliders start on example values. Put in your own numbers, because we only calculate with those. Nothing here claims anything about your business.
- Enquiries a month
- 173
- Never answered or returned
- 52
- You actually speak to
- 121
- Jobs won
- 42.35
a month, as things stand
€19,057.50
Revenue you lose to missed enquiries
- a month
- €8,190
- a year
- €98,280
The calculator multiplies the missed enquiries shown above by your close rate and your average job value, then by twelve for the year.
Step 2
Each employee improves one of the figures above
Tick one and a slider for its assumption appears underneath. You set it, not us. The figure on each row is that employee's share of the total gain. The rows always add up to exactly the total in the result further down.
- €350–€550
Picks up the calls you miss, takes the details and books the slot.
would add €4,253 a month
Your assumption · changes "never answered"
- €300–€500
Answers every web enquiry in minutes, any hour, until it is booked.
would add €2,205 a month
Your assumption · changes "never answered"
- €350–€550
A fast, mobile-first website with one clear offer, so more visitors enquire at all.
would add €1,009 a month
Your assumption · changes "enquiries a month"
- €300–€500
Role-plays objections and grades recorded quote calls.
would add €1,634 a month
Your assumption · changes "close rate"
- €250–€400
Asks for a review the day after the job, then turns a good review into a referral.
would add €953 a month
Your assumption · changes "jobs from referrals"
- €250–€400
Writes to past customers who agreed to hear from you, with a comeback offer and repeated follow-up.
adds €900 a month
Your assumption · changes "jobs from your customer list"
- €500–€800
Still locked. While enquiries go unanswered, ads make you pay for jobs you never get.
would add €0 a month
Your assumption · changes "enquiries a month"
Tick this and paid ads become available.
Fits your selection
Employees 1–3
Foundation
Regular price €750–€950
€490
a month
Website, Reactivation, Reviews. No ad budget needed.
Employees 1–6
Growth
Regular price €1,600–€2,000
€990
a month
Foundation plus Follow-up, Receptionist and Coach.
Employees 1–7
Full System
Regular price €2,000–€2,500
€1,290
a month
All seven. The regular price is the only sourced one on this page.
Regular price sourced, other bundle prices are planning estimates.
The founding price applies to the first 10 businesses and stays fixed for them. To stay on the safe side, the cost row below uses the regular per-employee prices. At the founding price, you keep correspondingly more.
Revenue as things stand
€19,057.50
Added by your selection
€900
Revenue with these employees
€19,957.50
What they cost at regular prices
€250–€400
€500–€650
left for you each month after paying for one employee
Projected from your assumptions, not a promise. On the pricing call we replace them with measured numbers.
Matching bundle
FoundationEmployees 1–3
Regular price €750–€950€490 a month
Your result will already be in the contact form.
This page is an arithmetic model on figures you supply. It assumes a recovered enquiry closes at the same rate as one you already answer, which flatters the projection. Euro and dollar figures are the same planning numbers in the currency you picked, not an exchange-rate conversion. In Germany, reactivation and review requests go only to customers who have agreed to be contacted.
Every figure above is arithmetic on numbers you supplied, including the assumption under each employee. It is a projection, not a forecast and not a promise. Regular prices are planning estimates except the full-system range.
How the calculator works
What missed enquiries cost, worked through
The calculator above runs in your browser. Below is the same arithmetic in words, using the figures it starts with, so you can check every number by hand.
The five inputs
- Calls and enquiries a week
- Everything that comes in during a normal week, by phone, web form or email.
- Share you miss or never return
- Calls nobody picks up and enquiries nobody replies to. The calculator applies the same share to phone and online enquiries.
- Share arriving online, not by phone
- How many enquiries arrive through the website, a form or email instead of the phone.
- Close rate once you speak to them
- Out of 100 customers you actually speak to, how many give you the job.
- Average job value
- What a typical job is worth to you.
The arithmetic in words
- Enquiries a week times 4.33 gives enquiries a month, rounded to whole enquiries. 4.33 is the number of weeks in an average month, 52 divided by 12.
- The calculator takes off the share you miss, again rounded to whole enquiries. What is left are the conversations you actually have.
- Conversations times your close rate gives jobs won. The calculator doesn't round this one, because it is an average per month, so it can come out with decimals. Jobs times job value gives your monthly revenue as things stand.
- Missed enquiries are priced the same way. Missed enquiries times close rate times job value. That is the figure for the month, and twelve times it is the figure for the year.
- The calculator shows these amounts to the cent, so your sum by hand comes out the same. What the employees add in step 2 is an estimate built on your assumptions, so it rounds that to whole euros or dollars.
A worked example with the starting figures
The starting figures are assumptions so the calculator isn't blank. They don't come from a study and don't describe any real business. Put your own in.
- 40 enquiries a week times 4.33 makes 173.2, which rounds to 173 enquiries a month.
- 30% of them go unanswered. That rounds to 52 enquiries.
- At a 35% close rate, 18.2 of those would have become jobs on average.
- At €450 a job, that is €8,190 of revenue a month you never see. Over a year that comes to €98,280.
- You speak to the other 121 enquiries. At 35%, they turn into 42.35 jobs, which bring in €19,057.50 a month.
Tick the AI receptionist and the calculator reworks only the phone enquiries, again in whole enquiries. 65% of enquiries come by phone, 112 a month, and 34 of those are missed. With its starting assumption it catches 80% of them, which is 27 extra conversations. They turn into 9.45 jobs on average and about €4,253 a month. Its row in the calculator shows the same figure.
What the result means, and what it doesn't
It shows how much revenue rides on the numbers you typed in. Move one slider and you see straight away which point in your business costs you the most.
- It is revenue, not profit. The calculator doesn't subtract materials, labour or travel for the extra jobs.
- It is not a forecast. It assumes a recovered enquiry turns into a job as often as one you already answer. That flatters the result, so for a cautious figure, set your close rate a little lower.
- It says nothing about whether your team can take on the extra work. If the diary is already full, a better close rate or a higher job value is worth more to you than extra enquiries.
To get your real numbers, run the one-week count described in Count your missed calls for one week before you decide anything.
Calculator questions
Where do I get my own numbers?
For one week, write down every call and enquiry, including the missed calls in your phone's call log and the emails nobody answered. That gives you the first three sliders. For the close rate, divide the jobs from the last three months by the enquiries you spoke to in that time. Your invoices from the same period give you the average job value.
How do you avoid counting the same job twice?
There is one path from enquiry to job, and each employee changes exactly one point on it. The receptionist changes the answered share, the coach the close rate, the website the number of enquiries. The total is that path recalculated once, never seven separate models added together. Where two employees overlap, and they do, we split the shared credit between them so the rows match the total. That is also why a row's figure moves when you tick something else.
Why a range instead of one price?
Regular cost moves with your market, your call volume and which employees you pick. The founding price, by contrast, is one fixed figure. What goes on your invoice is set on the pricing call.
Is ad spend included?
No. Every price covers the system and its management. We bill ad budget separately at cost, with no markup, and above it stays at zero until you type in a real figure.